f o r e c a s t i n g s e r v i c e s
- Rosa Zaimee
- Jan 22, 2019
- 3 min read
Updated: Jan 29, 2019
1. w g s n
F o r e c a s t s
t r e n d f o r e c a s t i n g : " the art and science of predicting the future direction of something "
WGSN was founded by two brothers Julian and Marc Worth in 1998, in London. Since then WGSN has been the "#1 Fashion Trend Forecaster." It has provided millions of the fashion industry from retailers, brands, and manufactures with the insight needed to dominate with the newest and most stylish fashion trends. WGSN helps shape the future of fashion and live by the motto of "We Create Tomorrow."
WGSN provides those subscribed to them and any who visit their website with daily trend forecasts from various categories of the industry. Their forecasts are "2 and 5 years ahead" of time throughout the different sectors.
S u b j e c t s
"global specialists and local trend-spotters" help predict trends in these areas :
Accessories
Active
Beauty
Colour
Denim
Footwear
Intimates
Jewelry
Kidswear
Knitwear
Materials & Textiles
Menswear
Prints & Graphics
Swim
Womenswear
Youth
WSGN offers a variety of trend services that range from fashion trends, product categories, buyer's intelligence, an image library, and design tools and resources.
F o r m a t
2. d o n e g a r
F o r e c a s t s
providing the "knowledge and confidence needed to make important design, product development, merchandising and business decisions"
The Doneger Group was founded in 1946 and is headquartered in New York City. Mainly known for their fashion merchandising and consulting services, Doneger provides their clients with ground breaking information to support business growth. They excel by keeping up with the latest innovations of the fashion and retail industry and providing powerful relationships with their clients. S u b j e c t s
"retail's trusted advisor"
Doneger focuses on the areas of forecasting, consumer insights, market and retail direction, and customized strategies. They provide their information through in-depth reports in which they present to their clients and also provide the Doneger Weekly which is their weekly newsletter. Doneger's different teams consist of Doneger Merchandising, Directives West, Doneger Creative Services, Price Point Buying, and Tobe.
F o r m a t
Doneger is in the format of a website that provides trend reports through your subscription to them. They also are available through a newsletter format.
3. f a s h i o n s n o o p s
@fashionsnoops F o r e c a s t s
"global trend forecasting agency"
Fashion Snoops is a global trend forecasting agency that allows brands, retailers, and manufactures of the fashion industry to act on future trends. It was founded by Lilly Berelovich and her husband Itay Arad 15 years ago. Fashion Snoops sets itself apart by providing the culture aspect of the industry and how culture connects to the emerging trends of product. The experience within Fashion Snoops is unlike others and is eye-catching and interactive to say the least.
S u b j e c t s
paving the way from "culture to products"
Fashion Snoops offers a variety of trend services that range from fashion, accessions, home decor, beauty, media, marketing, and consumer facing industries. They specialize in research that consists of trends and cultural shifts, connection of culture to products, on-spot trend forecasts, and a personalized experience.
F o r m a t
Fashion Snoops is in the format of a website and can be widely accessible through their social media platforms; Instagram, Linkedin, etc.
4. f a s h i o n n e t w o r k
F o r e c a s t s
"the world's fashion business news"
Fashion Network is not only a trend forecasting site but it also provides intel on fashion jobs, fashion week, and everything in relation to fashion. They were founded in 2001 by Jean Philippe Boudy. Fashion Network is a French independent company. Trend forecasts are offered daily along with articles and newsletters with subscription.
S u b j e c t s
"first source of information for fashion professionals worldwide" Fashion Network focuses their services around the ideas of reactivity, comprehensiveness, objectivity, and independence.
Provides information on the following subjects: Retail Business Industry Trade shows Innovations Collection Catwalks Design Media Campaigns People Events Appointments Trends
F o r m a t
Fashion Network is in the format of a website. It has various websites of the different countries it provides information on.
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